SFAA
SFAA - Web Development Project
Led website development project – completely rebuilt the UX/UI, content hierarchy and migrated all third-party/API integrations to a WordPress-based site. Complete with SSO through database, numerous API connections, templates for future development, automation for admin tasks.
As the leader of a website development project, I successfully spearheaded a comprehensive overhaul of the UX/UI and content hierarchy, resulting in a completely rebuilt website powered by WordPress. This involved migrating all third-party/API integrations to the new platform and implementing Single Sign-On (SSO) through a database, establishing seamless connectivity across various systems. Furthermore, I incorporated numerous API connections, created templates for future development, and automated administrative tasks to streamline workflow efficiency. The end result was a highly functional website that met the project’s objectives while leveraging advanced features for enhanced performance and user experience.
SFAA Rebrand
Led re-branding effort to design and select a new logo mark, color palette, and brand identity. Collaborated with partners to recreate 100+ pieces of collateral.
Produced 300+ bi-weekly newsletters based on complex legislative, financial, and insurance related topics – included writing, editing, graphics, content curation, distribution.
Specialize in helping the company to develop its online presence and reach its target audiences. Plus keeping code up-to-date, ensuring the server is secure, and monitoring the site for bugs or other issues.
Social Media Marketing
I developed and executed a Social Media plan with SMART goals and multiple campaigns. Managed the writing, designing, and scheduling of numerous social media channels to share news, achievements, and events.
Project Manager
As a team manager, I led contractors in data analytics, videography, web development, and content creation. My role involved optimizing team performance to enhance our efforts in these areas.
Event Management
Managed, produced multiple large-scale live/hybrid/virtual events for the industry. Created all marketing collateral, produced multiple motion graphic videos, and broadcasted stream via custom webpage.
